Regalo Baby and Carlson Pet Products
Regalo Baby is a family-owned business dedicated to the safety and well-being of babies and children, offering trusted solutions such as baby gates, booster seats, cots, and foam mats. Its partner company, Carlson Pet Products, shares the same commitment to safety—but with pets in mind.
As a solo video producer, I managed every stage of the production process—from scripting and storyboarding to filming and editing. One of the most complex and rewarding aspects of the role was planning and executing full-day shoots that involved capturing multiple product videos in a single residential location. These shoots required coordinating scenes with young children and pets, while carefully scheduling around the needs of the families involved. I took a thoughtful, respectful approach to working in private homes, ensuring a smooth and positive experience for everyone on set. Creatively, I focused on designing scenes that were visually appealing, functional, and authentic—highlighting each product while illustrating the real-life problems it solved. The final videos were adapted for use across social media and e-commerce platforms, resulting in cohesive, compelling assets that demonstrated practical product use and could be repurposed for future brand campaigns.
